New India Detergents Ltd. NEW Stand 102
Address: A-2/25, Model Town - 1, New Delhi - 110009, India
Tel.: +91 11 4323 0000
Fax: +91 11 4323 0011
E-mail: karanarora(at)
New India Group came into existence in 1945 under the leadership of Sardar Kartar Singh – Grand Father of Our current Managing Director Deepak Arora .The Group activities for the first forty years were in marketing & distribution of dyes & chemicals representing ICI India Ltd. Since inception & Pidilite Industries Ltd. (Brand-Fevicol) since 1982.Presently third generation of the family is looking after the current affairs of the company and Mr. Deepak Arora diversified into manufacturing of LABSA in 1989 under the name & style of “New India Detergents Ltd”. In the initial year itself product quality was approved by Hindustan Unilever Ltd. & since then they have been lifting major portion of our production. 
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